Wenbo Wang

Wenbo Wang is an Assistant Professor in the Marketing Department at Hong Kong University of Science and Technology. He earned Ph.D degree at New York University Stern Business School and M.A. and B.A degree from PKU Guanghua School of Management. Professor Wang’s research interests focus on empirical studies on topics including social media, advertising, digital marketing, and pro-social behavior. He has published his research work at Marketing Science, Journal of Marketing Research and Journal of Consumer Research. Professor Wang’s research were exposed at mass media such as TVB, Knowledge@Wharton, Stanford Business Insight, and Science Daily. Professor Wang won the Early Career Award from the Hong Kong Research Grants Council for his research on advertising. He won Franklin Prize for Teaching Excellence.

Articles

In-Consumption Social Listening with Moment-to-Moment Unstructured Data

Jan 03, 2019

Wenbo Wang

Wenbo Wang

Articles

In-Consumption Social Listening with Moment-to-Moment Unstructured Data

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