In-Consumption Social Listening with Moment-to-Moment Unstructured Data
Qiang Zhang,Wenbo Wang,Yuxin Chen, Jan 03, 2019
Major video and live streaming platforms in China have recently introduced a live commenting feature that allows viewers to post comments in real time during video content consumption. Building on the rich live comment data, this research proposes a novel approach for in-consumption social listening to extract live consumption experience. The approach is demonstrated in the context of online movie watching...